Direct Mail Campaign – Target Audience

 Ordering post card size promotions is a very effective marketing tool, to make best use of this tool you can also do a direct mailing, using contact you already have or purchaseing a list your target audience, and having your advertising cards mailed directly to your customers residence or business.
 
To get started with your Direct Mail Campaign with a purchased list you must first choose a general audience, make sure you choose a targeted list – it's one of the most important elements of a successful campaign. When choosing for best results, target businesses or consumers that would be most interested in your products and services. For eample:

  

  

- General Consumers
Everyone
- High Income Consumers
Annual income greater than $60,000
- Low Income Consumers
Annual income less than $60,000
- High Income Renters
Renters with annual income greater than $60,000
- New Homeowners
Consumers who have recently purchased a home
- New Businesses
Businesses started during the current calendar year
- Small Businesses
Businesses with less than 10 employees
- Large Businesses
Businesses with more than 100 employees
- Baby Boomers & Elderly
People aged 50+
- High Value Homeowners
People with homes valued at more than $600,000
- General Businesses
All businesses
- General Consumers
Everyone
Business Lists (15¢ each)

New Businesses

Small Businesses

Large Businesses

General Businesses

Consumer Lists (7¢ – 10¢ each)


General Consumers

High Income Consumers

Low Income Consumers

High Income Renters

Baby Boomers & Elderly

High Value Homeowners

- High Income Consumers
Annual income greater than $75,000

 

 

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